How to Calculate Profit Margin on Meesho — Formula + Examples

Q: What is a good profit margin on Meesho?

After all deductions, 15–30% net margin is healthy for most categories; below 10% leaves little cushion for returns.

Your true Meesho profit margin = (settled amount − product cost − all charges − return loss) ÷ order value. The number Meesho shows you is not your margin; only after subtracting product cost and every deduction do you see what you actually keep.

Key Takeaways

Net profit = settled amount − product cost − charges − return loss.
Margin % = net profit ÷ order value × 100.
Calculate at SKU level, not just overall.
Negative-margin SKUs silently drain your cash.

Worked Example

Item	Amount
Order value	₹400
Product cost	−₹180
Fees + shipping + TCS	−₹70
Return buffer	−₹30
Net profit	₹120
Margin %	30%

Why SKU-Level Matters

An overall "20% margin" can hide SKUs at −10%. Calculate per SKU to find and fix the losers. Use a free profit tool or a full Meesho profit dashboard to automate it.

FAQs

What is a good profit margin on Meesho?

After all deductions, 15–30% net is healthy for most categories. Below 10% leaves little cushion for returns.

How do I find my real Meesho margin?

Subtract product cost, all charges and return loss from the settled amount, then divide by order value.